Artículo realizado por Pedro Álvarez, fundador y CEO de TS4 Strategy, para Mexico Business News
In recent years, technology has become a cornerstone of the financial system. The rise of fintech has marked a turning point, reshaping how people around the world access and manage their money through digital and mobile payments, online loans, investment platforms, and insurance services.
According to Finnovista, at the beginning of 2024, Mexico had 773 fintech companies, representing 19% year-on-year growth, positioning the country as the second-largest fintech market in Latin America. Within this ecosystem, artificial intelligence has emerged as a strategic tool for scaling operations without losing the human connection that consumers expect.
Let’s remember that during their early stages, fintech companies faced significant challenges related to digital adoption, as banking users had to familiarize themselves with new technologies and adapt their financial behavior. Over time, however, the growing demand created a new pressure: delivering personalized, real-time service at scale.
Currently, the high level of digital engagement among users in Mexico and Latin America enables companies to identify consumption and behavioral patterns, anticipate needs, and offer specific solutions. This undoubtedly enhances their experience and helps boost customer loyalty.
AI-powered virtual assistants have become a common interface between users and their finances. These tools go beyond basic chatbots: they can deliver personalized recommendations, solve complex issues, and continuously learn from each interaction to provide a more human-like experience.
