Leaders from the retail and technology industry met at a meeting organized by the provider of technology solutions for companies TS4 Strategy. There, four key issues were addressed that represent the most relevant findings that will impact the sector this year: omnichannel, ecommerce transformation, creativity and customer experience.
The first panel of the event Challenges of Retail 2023, from trends to practice stressed the importance of omnichannel to close the digitalization gap between traditional and online commerce. Salvador Pineda, technology expert and COO of TS4, emphasized that today’s consumers expect a seamless and consistent shopping experience across all available channels.
