Nota publicada por Mexico Business News en colaboración con Pedro Álvarez Canales, CEO de TS4 Strategy
Today, more than half of Mexican consumers use artificial intelligence in their purchasing decisions. This is not a prediction, it’s a fact: The customer now lives in a digital environment where they compare prices, receive recommendations, and seek efficiency with the help of intelligent tools.
What matters most is not how many people use it, but how they use it. According to recent studies, 68% of shoppers say AI inspires their purchasing decisions, and 64% say it has helped them discover new brands. It’s not just about efficiency, it’s about exploration, discovery, and affinity. AI is already part of the customer experience in both an emotional and strategic dimension.
Meanwhile, many brands are still not ready to respond. According to Salesforce data, only between 32% and 38% of retailers in Mexico plan to invest in AI for sales and marketing in the next 12 months. This lack of adoption not only delays the sector’s transformation, it represents a competitive advantage for those who move ahead. In a market where consumers already expect personalization, immediacy, and seamless experiences, slowness is also a decision.
Market figures back this up. Last year, the AI retail sector in Mexico reached US$508.7 million, and it is projected to grow to more than US$1.589 billion by 2030, with a compound annual growth rate of 21.1%. This projected growth is not only the result of a global technology trend but also a local necessity: to operate better, sell better, and connect better.
In 2025, AI enables the automation of complex tasks, real-time price adjustments, demand forecasting, predictive inventory management, and large-scale personalization of shopping experiences. Processes that once took weeks can now be resolved in minutes. This responsiveness is already redefining the operational standard of the sector.
